Circuit
Circuit has been quietly running one of the better ideas in transit since 2011: a free, all-electric shuttle that actually shows up. Eight million rides and 40-plus markets later, the service had outgrown its look. The brand still read like a pilot program, not a network cities across the country were starting to lean on.
We rebuilt Circuit into a brand that travels. Working across strategy, a full visual system, and some of the words that carry it, we gave Circuit one look and one tone flexible enough to feel at home in any city it enters, from a beach town boardwalk to a downtown grid. The promise stays the same in each place: a clean, friendly, genuinely local way to get around. The point wasn't to make Circuit look bigger. It was to make it look like it belongs anywhere.
Client
Circuit
The Circuit
At the core of the system is the circuit itself: a continuous line that links stops, riders, and neighborhoods into a single path. It's the name made visible, and a reminder of what the service actually does, which is connect the places that get left off the map. More than a logo device, it's a flexible motif that stretches, loops, and reroutes to fit any city it lands in, the same way the shuttles do.
A fleet in motion
Every Circuit shuttle is the brand's largest, most-seen surface, parked on Main Street and idling at the curb all day. We designed the vehicle wraps to work as moving identity: legible at a glance, friendly up close, and impossible to mistake for anyone else on the road.
Color and type with a charge
We gave Circuit a palette with a pulse and a typographic voice with real personality, built to read clearly from across the street and feel warm from the passenger seat.
Client
Circuit