Circuit
Circuit has been running one of the smartest ideas in transportation since 2011: an affordable, on-demand shuttle service that partners with cities to make getting around easier. Eight million rides and 40+ locations later, the service had outgrown its look. That’s why Circuit came to your friends at TCW for a complete brand update—one that felt less like a pilot program and more like the powerful network connecting cities across the country.
We built Circuit a brand that travels. Get it? It’s a transportation joke. Working across strategy, a complete identity system, and a healthy dose of clever copywriting, we created a unified design system with enough flexibility to feel at home in every community it serves. Wherever Circuit goes, the promise stays the same: a clean, friendly, genuinely local way to get around.
Client
Circuit
A fleet in motion
We saw an opportunity in Circuit’s fleet to treat every vehicle as the brand’s biggest, most visible touchpoint. A billboard on wheels, if you will. We cooked up a fresh vehicle wrap that’s instantly recognizable from down the street, with some nice little details up close.
The Circuit
At the core of the system is the circuit itself: a continuous line that moves, turns, loops, and explores. It is, of course, a metaphor for the journey riders go on via Circuit. Naturally, we built a generative tool to create the line patterns, which are used everywhere, from the website to billboards and more.
Framing for All
We created a set of minimal graphic frames referencing silhouettes from road signage. These can easily be used to frame imagery, video, maps, and more.
Services
- Brand Identity System
- Environmental Design
- 3D Modeling & Rendering
- Motion Design
- Copywriting
- Creative Direction
Client
Circuit