Portals + Materiality
The typefaces fluctuate between sharp and jagged, tall and formal, elegant and thin. The absence of color makes space for photography to take the spotlight, a lens into the vision of Miles Francis. Icons float around lyrics representing separation, intersection, and the beauty of the individual. The whole package comes together as a gothic rendering of pleasantly uncomfortable situations. “Good Man” is a tremendous breadth of work with a David Byrne-esque funkiness that makes you want to dance and seek therapy at the same time.
ICONOGRAPHY
The Prolaio icon system shares the same fundamental design elements as the wordmark and primary brand typeface.
You'll notice consistent rounded corners and squared-off terminals throughout the entire collection.
