Holograph’s Multichain Open Editions reimagine the way that digital art is created, distributed, and collected. The new technology allows artists to create unique, open-edition digital artworks that exist natively on any blockchain.
Partnering with leading artists such as Daniel Arsham, Spacebrat, Amber Vittoria, Brendan Lynch and Polygon1993, Holograph's mission is to reinvent the way artists and collectors interact and do business.
We worked with their team on the creation of a dynamic lifestyle brand that would allow them to launch and grow the platform as a true cultural movement.
The main Holograph brand typeface is TWK Lausanne, an extraordinarily sophisticated sans serif font with an ultra-organic aesthetic, very legible in small sizes and full of refined details in display sizes.
More importantly, the typeface's cleanliness and elegance feel right at home on digital applications, as well as out of home executions, balancing style and substance without overpowering the artwork.