About TCW
Based in New York and New Orleans, we work across strategy, identity, digital, motion, and creative technology to build brands made to live, adapt, and evolve. Everything we make is designed as part of a larger system, built to work together from the start.
The Power of TCW
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Built Around a Focused Team.
We’ve intentionally kept our studio small. The people you meet are the people doing the work, with senior involvement from first conversation through final delivery. Fewer layers mean ideas move faster, collaboration stays direct, and nothing gets lost between thinking and making.
Small team doesn’t mean small work. We’ve helped shape companies that have grown from early-stage startups into billion-dollar businesses, and created systems behind millions of rides, billions of transactions, and hundreds of billions of minutes spent talking, watching, working, and connecting.
When a project calls for it, we bring in specialists we trust across motion, 3D, development, sound, photography, and production. A small core team, built to scale around the work.
Clients
- Technology
- Antimetal, Cline, Darktrace, Default, Discord, Dropbox, Everlaw, Expensify, Guardrails, LiveKit, Meta, Moloco, Oculus, Pantheon, Starry, TurboSquid / Shutterstock, Warp
- Fashion & Retail
- Academy Sports, Cole Haan, Converse, Gap, Nike, The North Face, Warby Parker
- Music & Entertainment
- 4AD, Adult Swim, AEG Presents, Aly & AJ, Captured Tracks, Elsa y Elmar, Governors Ball, Sony, Splice, Suwannee Hulaween, The Game Awards, The National
- Media & Publishing
- Bleacher Report, Core77, Dieline, NBC News Studios, The New York Times, PRINT
- Art, Culture & Education
- New York City Drone Film Festival, Red Hot, Space Doctors, The School of Visual Arts, The Vilcek Foundation
- Food & Drink
- Blue Apron, Five Boroughs Brewing Co., Slug Club Kombucha, Smokeye Hill Whiskey, Sooki Foods
- Consumer & Lifestyle
- Circuit, Explorest, Infinite Objects, Mayku, Normal, Y7 Studio
- Agency Collaborations
- Antfood, Carousel, Collins, Dark Igloo, Fictive Kin, Fuzzco, Hornet, Mother, Pentagram, Sid Lee, SYPartners
Our Capabilities
- Strategy & Positioning
- Brand Strategy
- Positioning
- Research & Insights
- Identity & Design Systems
- Visual Identity
- Brand Systems
- Verbal Identity
- Digital Experiences
- Web Design & Development
- Digital Products
- Interactive Experiences
- Motion & Behavior
- Motion Identity
- Animation & 3D
- Motion Systems
- Campaigns & Activations
- Campaigns
- Launches
- Experiential
- Creative Technology
- Creative Coding
- Generative Systems
01. Define
We start by figuring out what actually matters: what needs to change, our audience, and where the opportunities are. From there, we build a clear point of view to guide everything that follows.
02. Direct
Strategy turns into ideas. We explore distinct identity directions, pushing each far enough to understand its potential and how it can grow into a larger brand system.
03. Design
We take the strongest ideas and build them into a complete system across identity, digital, motion, and beyond. We think through how the system behaves, not just how it looks, and give it enough flexibility to work in different ways.
04. Deliver
We build the tools, guidelines, and assets your team needs to put the system to work. Everything is designed for real-world use: consistent enough to stay recognizable, flexible enough to keep moving as the brand grows.
The Crew
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Justin ColtPartner
Jose FresnedaPartner
Justin Raymond ParkProducer
Christian TownsendSenior Designer
Yasmin MukinoSenior Motion Designer
Jiaqi SunJunior Designer
Beyond the Studio
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Sharing What We Know
We love any excuse to step away from the screen. We teach, give talks, write, host events, and find other ways to share what we've learned along the way.
We’ve taught at the School of Visual Arts for over a decade and spoken at design festivals, schools, studios, and organizations including The New York Times, Pentagram, Brand New, and The Design Conference Australia.
Whether we’re talking about building brands, running an independent studio, or showing work that didn’t quite go according to plan, we believe being part of the design community makes our own work better too.
Have an idea for something we could be part of? Let’s talk.
You Might Be Wondering
5 / 5
The people you meet at the beginning are the people doing the work. Our partners and senior team stay involved throughout, from strategy and early concepts through design and delivery. There are fewer handoffs, fewer layers, and a direct line between your team and ours.
We build the team around the project, bringing together the right mix of design, strategy, technology, and production expertise for the work at hand. This lets us take on large, multidisciplinary engagements while keeping the team connected and decisions moving quickly.
No. We work across strategy, identity, digital, motion, campaigns, and creative technology. We think about these as parts of the same system, designing how a brand looks, moves, behaves, and comes to life across different experiences.
Usually when something is changing. You might be launching something new, repositioning an existing company, entering a new stage of growth, or realizing the brand no longer reflects where the business is headed. We can start from scratch or help figure out what comes next.
Collaborative, direct, and pretty hands-on. We like getting visual ideas in front of you early, talking openly about what’s working and what isn’t, and making decisions together rather than disappearing between presentations. We take the work seriously without making the process more complicated than it needs to be. We’re also, by most accounts, pretty fun to work with.
A real problem, an open mind, and the trust to go somewhere unexpected together.