Our new friends at Vanish reached out for us to help brand their adventure venture: a camper-van experience that begins on the east coast. We created an identity for their company — and their vans — that would inspire their audience to get off the beaten path on their next vacation.
To best communicate a “the-world-is-your-oyster” vibe, we crafted a custom wordmark and icon, an expansive typographic system, a large collection of illustrations, and a color palette that travels to the moon and back. While the system can travel far, it always returns home to the very versatile signature “V.”
A blend of retro tourism advertising, modern media aesthetics, and a touch of spunky copy makes the Vanish perspective shine through: it’s nice to get outside once in a while.