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Vanish
Our new friends at Vanish reached out for us to help brand their adventure venture: a camper-van experience that begins on the east coast. We created an identity for their company — and their vans — that would inspire their audience to get off the beaten path on their next vacation.
To best communicate a “the-world-is-your-oyster” vibe, we crafted a custom wordmark and icon, an expansive typographic system, a large collection of illustrations, and a color palette that travels to the moon and back. While the system can travel far, it always returns home to the very versatile signature “V.”
A blend of retro tourism advertising, modern media aesthetics, and a touch of spunky copy makes the Vanish perspective shine through: it’s nice to get outside once in a while.
![The Collected Works - Vanish - 02](https://cdn.sanity.io/images/31heufl5/production/4fd83c3ee6a79bc34c87f22bffed1b9525f9848e-3800x2137.jpg?w=3400&h=1912&q=95&fit=max&auto=format&width=3400)
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![Rendering of the Vanish logo on a bunch of falling hotel room keychains of various colors](https://cdn.sanity.io/images/31heufl5/production/1eeeff4ca426e3ce7c3727d67afc3d28096652c0-5067x2851.jpg?w=3400&h=1913&q=95&fit=max&auto=format&width=3400)
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